Pink Velvet Cookies Recipe
These Pink Velvet Cookies are the perfect treat for Valentine’s Day, baby showers, or any occasion that calls for a pop of pink! The cookies are characterized by their rich pink hue, soft center, and a delicate cracked top texture that makes them irresistible.
Dusted with powdered sugar, they look elegant and taste divine. Whether you’re gifting them in a beautifully wrapped box or serving them fresh from the oven, these cookies will brighten anyone’s day.

In this recipe, we combine the buttery goodness of classic cookies with the subtle cocoa flavor that gives velvet desserts their signature taste. The pink color adds a whimsical touch, making them stand out on any dessert table.
Why You’ll Love This Recipe
- Festive and Pretty: These cookies are visually stunning with their vibrant pink color and cracked tops dusted with powdered sugar.
- Soft and Chewy: The texture is perfect — soft on the inside with a slight crispness on the outside.
- Easy to Make: The recipe requires basic ingredients and minimal prep time, making it beginner-friendly.
- Perfect for Gifting: Pack them in a cute box, tie with a ribbon, and you have the perfect edible gift.
Step-by-Step Process

- Preheat the oven to 350°F (175°C) and line a baking sheet with parchment paper.
- In a mixing bowl, cream together the softened butter and granulated sugar until light and fluffy.
- Add the egg, vanilla extract, and food coloring, and mix until fully combined.
- In a separate bowl, whisk together flour, cocoa powder, baking powder, and salt.
- Gradually add the dry ingredients to the wet ingredients, mixing until a soft dough forms.
- Scoop out tablespoon-sized portions of dough and roll them into balls.
- Place the dough balls on the baking sheet, leaving space between each cookie.
- Bake for 10-12 minutes until the cookies have a cracked top and are slightly firm around the edges.
- Let the cookies cool on the baking sheet for a few minutes before transferring them to a wire rack.
- Once cooled, dust the cookies with powdered sugar for a beautiful finish.
Variations
- White Chocolate Chips: Add white chocolate chips to the dough for a sweet, creamy twist.
- Cream Cheese Filling: Sandwich two cookies together with a cream cheese frosting for a decadent treat.
- Sprinkles: Top the cookies with festive sprinkles before baking for a fun, colorful touch.
- Red Velvet Twist: Add more cocoa powder and darken the food coloring for a classic red velvet cookie flavor.
FAQs
Q: Can I make these cookies ahead of time?
A: Yes! You can make the dough ahead and refrigerate it for up to 24 hours. When ready to bake, let it come to room temperature before scooping and baking.
Q: What kind of food coloring should I use?
A: Gel food coloring works best as it gives a more vibrant color without adding too much liquid to the dough.
Q: How do I store these cookies?
A: Store them in an airtight container at room temperature for up to 5 days. You can also freeze the cookies for up to 3 months.
How to Serve
These Pink Velvet Cookies are best served with a glass of milk, a cup of tea, or coffee. They also make a perfect addition to a holiday dessert platter or a thoughtful homemade gift. For Valentine’s Day, pack them in clear gift bags tied with a red ribbon for a festive presentation. These cookies are not just a dessert — they’re a way to show someone you care!

Pink Velvet Cookies Recipe
Ingredients
- 1 cup unsalted butter softened
- 1 cup granulated sugar
- 1 large egg
- 2 tsp vanilla extract
- 1 tbsp pink or red food coloring
- 2 ½ cups all-purpose flour
- 1 tbsp cocoa powder
- 1 tsp baking powder
- ¼ tsp salt
- Powdered sugar for dusting
Instructions
- Preheat the oven to 350°F (175°C) and line a baking sheet with parchment paper.
- In a large bowl, cream together the softened butter and granulated sugar until light and fluffy.
- Add the egg, vanilla extract, and food coloring. Mix until fully combined.
- In a separate bowl, whisk together flour, cocoa powder, baking powder, and salt.
- Gradually add the dry ingredients to the wet mixture and mix until a soft dough forms.
- Scoop out tablespoon-sized portions of dough and roll them into balls.
- Place the dough balls on the prepared baking sheet, leaving some space between each cookie.
- Bake for 10-12 minutes or until the cookies develop a cracked top.
- Remove from the oven and let the cookies cool for a few minutes on the baking sheet before transferring them to a wire rack.
- Once the cookies are completely cooled, dust them with powdered sugar before serving.